When it comes to being the Mall of the Internet, no one really does it better than Amazon. Yet, to truly best its offline competitors and put the icing on the cake in terms of user experience, Amazon has been pushing hard to offer same-day delivery for all items purchased within its virtual walls. However, Amazon CFO Tom Szkutak said last week during the company's second quarter earnings call that it "doesn't see a way to do same-day delivery on a broad scale, economically." In the meantime, one startup wants to pick up Amazon's slack and offer not just same-day delivery, but one-hour delivery. And naturally, it's a product of one of their own. Founded in early June, Instacart is the brainchild of Apoorva Mehta, an ex-Amazon Supply Chain engineer, who is leveraging his experience building Amazon's own complex backend logistical systems in the hopes of creating a more efficient back and front-end grocery delivery experience at Instacart.Source: http://feedproxy.google.com/~r/Techcrunch/~3/uLZ15EnF2hs/
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