ShoeDazzle Steps Up Fashion E-Commerce Competition, Adds 1M Users In July And Now Has 13M

ShoeDazzzle, the fashion e-commerce outfit that counts reality star/deep thinker Kim Kardashian among its founders, says that it has broken a new barrier: the site picked up 1 million new users in the month of July, bringing the total number of members up to 13 million. ShoeDazzle claims that's more than double its nearest competitor in the online accessories market, which include Beachmint and JustFab. In comparison, JustFab, which raised a $76 million round in July, told TechCrunch at the time that it was adding 500,000 users every month. Bill Strauss, the CEO, tells TechCrunch that the growth is a sign that the company's business model expanding beyond subscriptions and shows is "resonating" with female consumers. The company today also announced that it is achieving a record number of item sales per order -- these are up by 17% compared to Q1. However, it is not giving a concrete number either on average sale amounts or how many items are getting sold.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/EV-kkuJPaXc/

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